The Golden Rule of SEO: Content is King

By Mark Jackson
"If you’ve been around the search marketing block a few times, you’ve heard this statement more times than you can count. I know it sounds redundant, but until more companies do a better job at focusing on their Web site copy, it bears repeating. Well written content is important for three primary reasons:

• Engages the reader
• Increases search engine rankings and traffic
• Promotes the likelihood of quality links from other sites

"Let’s take a brief look at each of the three primary benefits of quality content. Keep in mind that there are obviously other very important reasons (branding, for example) which we won’t have the room to cover here. I’ve chosen the three listed above because at the very least, your Web site needs to draw visitors through search engines, inform them of the amazing benefits you have to offer, and to encourage other webmasters and site content managers to consider your site to be an authority on a given subject. With search, attention to detail, and word of mouth, you have the beginnings of a successful Web presence through copywriting.

http://searchenginewatch.com/showPage.html?page=3625720

"If your terminology is relevant and your style is easy to follow, you have achieved the most important, yet often overlooked foundational task of organic search optimization and marketing."

Technorati Tags: SEO, copywriting, content quality, search engine ranking, traffic