"If you build it, they will come"

http://searchenginewatch.com/showPage.html?page=3625821

"While the concept is cosmic, strangely just, and inspirational, it’s also crap. If you build a baseball field in a cornfield, I'm very sorry, but you are going to have to market the hell out of that thing. You can’t just build an inspired online marketing initiative and hope “they’ll come.” I know this seems super obvious, but you’d be amazed at how easy it is to make this mistake."

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