Five Fundamental Questions of Keyword Research ?
"Keyword research and analysis are fundamental areas of SEO. From the viewpoint of your Web site, ask yourself the following questions.
- What do I want to be known for?
- What information, products, and services do I offer?
- What keywords are my top ten competitors using?
- What keyword phrases are people actually using when they search?
- What types of actions are taken by people searching for each phrase?"
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