Nielsen scraps Web page view rankings

"NEW YORK - A leading online measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites.

"The move by Nielsen/NetRatings, expected to be announced Tuesday, comes as online video and new technologies increasingly make page views less meaningful."

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Technorati Tags: Nielsen/NetRatings, online measurement service, new technology, length of visit, page views