Promotional Marketers Prefer E-Mail

http://www.emarketer.com/Article.aspx?1004898&src=article1_newsltr

"E-mail is the online tactic of choice for promotional marketers, according to a PROMO magazine survey.

The magazine found that 72.6% of respondents used e-mail marketing as part of their online efforts. Another 60.8% used e-mail newsletters."

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