Yahoo vs Google

"You're probably tired of reading about cultural differences between the two search marketing leaders, Google and Yahoo. Does Semel have better hair than Sergey? Does Yahoo really hire people based on softball prowess? If you're actually using the search marketing platforms, or for that matter, interacting with Googlers or Yahoos to accomplish a marketing-related task, none of this matters. Let's run down some of the most impactful real-world differences between the two search marketing platforms, in the wake of Yahoo's Panama rollout and some recent Google AdWords updates."

http://searchengineland.com/070501-135832.php

Technorati Tags: Yahoo!, Google, Adwords, Search Marketing

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